Chick-fil-A – 1967 – (Atlanta, GA)
Signature Food Item: The Chicken Sandwich
Chick-fil-A came out of Atlanta and spread throughout the United States. Chick-fil-A has endured more political controversy than any other fast food chain restaurant. Chick-fil-A was founded with very conservative views and those views are enforced. For example every Chick-fil-A is closed on Sunday to observe the sabbath. They have been occasionally accused of being against same sex marriage. A large amount has been donated by them to groups that oppose same sex marriage. While their interior corporate documents don’t disparage against same sex issues, there was still some backlash. In addition there have been comments by their high level executives in the past that raised concerns about their view on same sex couples. What’s crazy is that controversy isn’t necessarily a bad thing. The people who support these views purchase more, and the people who love Chick-fil-A try to support it. How do they support it? By going out and having a sandwich. Chick-fil-A has actually softened its stance. After the Orlando gay nightclub shooting, the local Chick-fil-A opened up to give away food to people donating blood at the local blood bank. What made it more impressive was they did it on a Sunday.
Most Chick-fil-A chicken sandwiches come as friend chicken breast pieces rather than more processed standard round options. This shows a higher level of quality than some other chicken sandwiches that you may have eaten from their competitors. They do their best to ensure there is a level of quality in their chicken superior to any other fast food restaurants.
Chick-fil-A is known as having one of the strongest group of supporters out there. They support their restaurant and it rewards them. Chick-fil-A does a great job of giveaways and advertising events that allows them to further enthrall their customers. When Chick-fil-A launched their app that allowed people to place orders ahead of time so they could get it when they arrived, they also offered anyone who used it a free chicken sandwich. These kinds of free giveaways may dent their profits slightly in the short term, but build the loyalty to their brand that is so important to their business model.