Caitlyn Jenner Is The New Face Of H&M’s Sports Campaign

Caitlyn Jenner is at it again!

On Thursday evening, the 66-year-old took to Instagram to announce her brand new campaign with H&M. Just last month, the former Olympian revealed her partnership with MAC Cosmetics, and she is now going back to her roots thanks to the retail giant’s athletic wear campaign.


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In a statement, H&M said: “We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible—in sports and in life. It is a collection of performance sportswear made to celebrate individuality and self-belief.”


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The company added that their goal is to “show diversity and a range of personalities” in everything they do, and Caitlyn Jenner is the ideal choice. H&M said: “We strive to convey an image of diversity in all that we do and we welcome all people inspired by fashion. We want our advertising to inspire as many people as possible and we target a wide and diverse target group.”

BEVERLY HILLS, CA - FEBRUARY 28: Caitlyn Jenner attends the 2016 Vanity Fair Oscar Party Hosted By Graydon Carter at Wallis Annenberg Center for the Performing Arts on February 28, 2016 in Beverly Hills, California. (Photo by Karwai Tang/WireImage)

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Jenner confirmed the highly anticipated campaign with the following tweet:

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