Forget about red, white and rosé, there’s blue wine in town!
Yep, you read that right. The new variety – named Blue Nun – is the latest innovation by Spanish winemaker Gik. According to the company, their blue wine represents a combination of red and white grapes from four areas in Spain: La Rioja, Castilla-La Mancha, León and Zaragoza.
The strikingly bright drink gets its color from anthocyanin, a pigment from the red grapes’ skin, indigotine and a non-caloric sweetener. The company created their blue wine with the help of the University of the Basque Country and Azti Tecnecalia, in an effort to expand consumers’ horizons.
Gik’s website reads: “We believe in creative rebellion. We want to innovate and build new things, break with the past and invent the future.” Moreover, Aritz López, the company’s co-founder, explains that they chose blue because the color represents “movement, innovation, fluidity, change, and infinity.”
The winemaker has already sold 70,000 bottles in Spain within a year, and the blue wine will become available in France, the Netherlands, the UK and Germany in the next few months. In the UK, each bottle will be priced at £8.
According to Gik’s online data, their early clients are both men and women, aged between 25 and 34 years old. The winemaker suggests pairing the electric blue beverage with sushi, nachos with guacamole or pasta carbonara, with music from James Blake or Alt J in the background.