Starbucks Is Testing A Virtual Assistant That Takes Orders Via Voice And Text

We’ve got some good news, coffee lovers.

As of this summer, Starbucks will make it even easier to order and pay for your cup of joe. The chain is testing a virtual assistant feature within its popular iOS app that lets you skip baristas and place orders via voice or text.

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Photo credit: www.cnet.com

The bot is called My Starbucks Barista and at this point, it will be available to about 1,000 customers all over the country. The highly-anticipated feature reportedly has the capacity to function as a voice-enabled assistant, while also maintaining the ability to customize your orders according to your personal preference.

Gerri Martin-Flickinger – the company’s CTO – said: “The Starbucks experience is built on the personal connection between our barista and customer, so everything we do in our digital ecosystem must reflect that sensibility. Our team is focused on making sure that voice ordering within our app is truly personal.” The coffee maker is planning to continue rolling out the feature in phases during summer, and an Android version of My Starbucks Barista will be available later this year.

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Photo credit: www.dfw.cbslocal.com

Moreover, Starbucks is launching a dedicated ‘Reorder Skill’ for Amazon’s Alexa platform, which will make it easier for customers to get their usual food and beverage items. The only thing they need to do? Say: “Alexa, order my Starbucks.”



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